Dubai’s Luxury Car Rentals Reach Record Highs Amid Tourist Surge
Dubai is witnessing an unprecedented surge in demand for luxury and high-performance car rentals as the UAE enters its busiest travel season in years. With international arrivals at an all-time high, rental rates for ultra-luxury cars now reach Dh7,500 per day.
Record-Breaking Tourist Arrivals Fuel Luxury Car Demand
Dubai International Airport expects more than 8.7 million passengers in December alone, marking the busiest month in its history. Daily arrivals have surpassed 300,000 visitors, drawn by year-end holidays, global events, and Dubai’s world-class attractions.
So far in 2025, Dubai has welcomed 15.7 million visitors in the first ten months. This surge in tourism is reflected across multiple sectors, from hotels running near full capacity to record bookings in the luxury car rental market.
Most Popular Luxury and High-Performance Vehicles
According to Islam Abdul Karim, Regional Head at Yango Group Middle East, the most requested premium models include:
- Land Rover Defender
- Porsche Cayenne
- Range Rover Sport
- BMW X5 and X6
- Mercedes GLE63
For ultra-luxury rentals, vehicles like the Rolls-Royce Cullinan and Bentley Bentayga sell out first during peak periods. Visitors often rent these high-end cars for four to fourteen days, preferring to maintain the same vehicle throughout their stay.
Shorter Stays and Impulse-Driven Bookings
As highlighted in our recent article on Gulf News, 2025’s car rental trends reflect post-pandemic travel habits, with a noticeable rise in short-term and last-minute bookings. Two-seaters, convertibles, and compact luxury SUVs are in the highest demand, particularly among tourists and families. Average bookings typically last five to seven days, with daily rates ranging from Dh3,500 to Dh4,500 for entry-luxury models and up to Dh7,500 for high-performance vehicles.
Where Demand Comes From
Most of December’s premium rental demand comes from visitors from the US, UK, and continental Europe. SelfDrive reports a noticeable increase in first-time luxury renters, while repeat customers have grown by nearly 20%, driven by better digital access and brand familiarity.
The combination of convenience, premium service, and short lead times continues to attract both new and returning clients.
How to Rent a Luxury Car in Dubai
To rent a high-end vehicle in Dubai, visitors typically need:
- A valid driving licence
- Passport with entry stamp
- Minimum age of 21 years
Many providers now offer simplified verification, no-deposit options, chauffeur services, and additional insurance for premium vehicles. Premium SUVs, electric luxury cars, and sports models remain the fastest-moving categories this season.
Dubai’s Roads as a Showcase for Luxury Mobility
With record passenger traffic and near-full hotel occupancy, Dubai’s streets are increasingly dominated by high-end vehicles. The mix of perfect winter weather, global events, and affluent tourists has transformed the city into a showcase of luxury mobility.
For travelers seeking a seamless and reliable luxury car rental experience, SelfDrive UAE offers a wide selection of premium vehicles, flexible rental options, and unmatched convenience, making it the preferred choice for exploring Dubai in style.
Call us at +971 4 573 3500 from 9 am to 5 pm or download the Selfdrive app for easy, paperless booking. You can also visit our website for seamless rentals.
Disclaimer: Offers and promotions are subject to availability and terms and conditions. Prices and availability may vary based on location and vehicle selection.
